基于超网络的社会舆论干预及应用研究

Intervention of Public Opinion and Its Application Based on Supernetwork Analysis

        田儒雅(中国科学院科技政策与管理科学研究所;中国科学院大学;中国科学院自然与社会交叉科学研究中心)
        刘怡君(中国科学院科技政策与管理科学研究所;中国科学院大学;中国科学院自然与社会交叉科学研究中心)

         超网络;网络舆论;干预与引导策略

        supernetwork;online public opinion;strategy of intervention and guidance

        对网络舆论的监测与管理,事关网络社会安全,体现管理者的社会管理能力及维护社会和谐稳定的能力,因此日益成为研究的热点。本文基于已建立的超网络模型,实施网络舆论的干预与引导,探讨不同干预与引导策略的影响机制及其效果,旨在挖掘网络舆论监测与管理中的重要抓手,以期有助于网络舆论的干预与引导,降低网络舆论的负面影响,构建和谐网络环境。

        Monitoring and management of online public opinion are related to the safety of network society,reflecting the managers’ capabilities of social management and maintenance of social harmony and stability,and therefore increasingly become a hot topic.This article is the third of the series.Based on the established supernetwork model,we carried out intervention and guidance of online public opinion,explored the mechanism of different strategies and its effects.This article aims to tap an important starting point in monitoring and management of online public opinion,in order to help reducing the negative impacts of online public opinion,building a harmonious network environment.