张志强,陈秀娟,韩晔.社交媒体时代中国智库国际传播机遇、现状与提升路径[J].中国科学院院刊,2024,39(4):771-784.

社交媒体时代中国智库国际传播机遇、现状与提升路径

Opportunities, current situation, and improvement path of international communication of Chinese think tanks in social media era

张志强^1,2
中国科学院成都文献情报中心 成都 610299;中国科学院大学 经济与管理学院信息资源管理系 北京 100190
ZHANG Zhiqiang^1,2
National Science Library(Chengdu), Chinese Academy of Sciences, Chengdu 610299, China;Department of Information Resource Management, School of Economics and Management, University of Chinese Academy of Science, Beijing 100190, China
陈秀娟^3*
南京师范大学 新闻与传播学院 南京 210097
CHEN Xiujuan^3*
School of Journalism and Communication, Nanjing Normal University, Nanjing 210097, China
韩晔⁴
北京外国语大学 图书馆 北京 100089
HAN Ye⁴
Beijing Foreign Studies University Library, Beijing 100089, China

         智库;社交媒体;国际传播;国际影响力

        think tank;social media;international communication;international influence

        智库作为战略与政策研究和决策咨询机构，其国际影响力是全球化时代一个国家软实力的重要表现，是综合国力的重要组成部分，而增强智库的国际传播力是智库国际影响力塑造的关键举措和国家对外传播的重要战略。当今时代，国际社交媒体作为智库对外传播的重要渠道，加强中国智库在国际社交媒体平台的传播力是提升其国际影响力的主要方向。文章分析社交媒体时代为中国智库国际传播带来的机遇，比较中国智库与国际知名智库在利用国际社交媒体进行对外传播方面的差异，进而提出社交媒体时代中国智库国际传播力提升的有效路径，为中国智库国际化传播的建设，尤其是中国智库通过国际社交媒体提升国际传播力，提供参考和借鉴。分析发现中国智库与国外智库在国际传播力方面存在明显差距，建议中国智库在当下的社交媒体时代将智库国际传播能力视为核心业务能力体系的重要组成部分，构建并增强“思想—资源—信息—传播”四大智库关键网络，实施国际化战略、开放化战略、学术圈战略、“朋友圈”战略、思想力战略、宏议题战略、社交媒体战略、红播主战略的组合战略以提升我国智库的国际传播力。

        As a strategic and policy research and decision-making consulting institution, the international influence of think tanks is an important manifestation of a country’s soft power and an important component of its comprehensive national strength in the era of globalization. Enhancing international communication power of think tanks is a key measure for shaping their international influence and an important strategy for a country’s external communication. In today’s era, international social media, as an important channel for think tanks to spread abroad, strengthening the communication power of Chinese think tanks in international social media is the main direction to enhance their international influence. This study analyzes the opportunities brought by the social media era to the international dissemination of Chinese think tanks, compares the differences between current Chinese think tanks and internationally renowned think tanks by using international social media for external dissemination, and then proposes effective approaches to enhance the international dissemination capacity of Chinese think tanks in the social media era based on the Chinese context. The results will provide reference and inspiration for the construction of international communication for Chinese think tanks, especially for enhancing their international communication power through international social media. This study finds that there is a certain gap between Chinese think tanks and foreign think tanks in terms of international communication power. In the social media era, it is recommended that Chinese think tanks consider the international communication ability of think tanks as an important component of their core business capability system, build and strengthen the four key networks of think tanks: ideology, resources, information, dissemination, and implement combination strategy of internationalization, openness, academic circle, circle of friends, ideological power, macro issues, social media, popular broadcasters to enhance the international communication power of think tanks.