立足科研项目管理 提升科学传播质量

Promotion of Science Communication on Basis of Science Project Management

        段晓男(中国科学院 前沿科学与教育局 北京 100864)
        贺泓(中国科学院生态环境研究中心 北京 100085)
        李颖虹(中国科学院 前沿科学与教育局 北京 100864)
        汤青(中国科学院 前沿科学与教育局 北京 100864)

         科研管理;科学传播;先导专项;媒体融合

        science research management;science communication;Strategic Priority Research Program;media integration

        开展科学传播工作是提升全民科学素质、推动社会进步的重要手段。作为科研活动的重要载体，科研项目对于科学传播具有显著的推动作用。文章以中国科学院战略性先导科技专项（B类）“大气灰霾追因与控制”的科研管理工作为例，阐述科研项目和科学传播协同管理的推进机制与举措，探讨在传统媒体和新兴媒体深度融合、知识需求更加多元的时代背景下，多渠道多角度拓展科学研究成果传播的表达策略和方式。

        Science communication is an important way to improve science quality of our nation and facilitate social progress. Projects, as a major carrier of science activities, have played a significant role in promoting science communication. In this article, the management of the Strategic Priority Research Program of Category B "Formation Mechanism and Control Strategy of Haze in China", serves as an example, to explain the assisting mechanism and initiatives for co-management of project and science education. Their multi-channel and multi-angle presentation strategies and methods are also explored on current historical background of deep integration of traditional media and new media, and all the more diverse knowledge needs.