绿色消费：基于物质流和消费效率的研究
Green Consumption: Research Based on Material Flow and Consumption Efficiency
Green Consumption: Research Based on Material Flow and Consumption Efficiency
作者
诸大建(同济大学经济与管理学院 上海 200092)
中文关键词
绿色消费;物质流;消费效率;替代性消费;摩拜单车
英文关键词
green consumption;material flow;consumption efficiency;alternative consumption;mobike
中文摘要
过去 10 多年，我们在绿色生产方面已经有了系统化的理论与做法。比较而言，对于绿色消费的研究与实践相对薄弱。文章从物质流和消费效率的角度，对绿色消费做了 3 个方面有关联性和系统性的分析。在“为什么”问题上，指出在人口趋向稳定、技术效率大幅度得到改进之后，对资源环境的影响将主要来自消费水平；在“是什么”问题上，指出研究绿色消费，重点是要研究流量效率之外的 3 个效率即维护效率、服务效率、满足效率；在“怎么做”问题上，强调替代性消费是绿色消费需要倡导的发展方向，这对于理解崛起中的分享经济具有重要意义；最后以摩拜单车为例，说明我们的生态文明建设需要创造绿色消费的中国故事。
英文摘要
In the last two decades, theories and practice of green production have been systematically developed in China, while studies and practice of green consumption has seldom been examined in the relative sense. This study aims to analyze green consumption through three relevant and systematic aspects from the perspective of material flow and consumption efficiency. It is emphasized that, on the why issue of green consumption, the consumption level will become the main factor impacting on resource and environment after the stability of populations and the great improvement of technical efficiency; on the what issue, the research focus should be on the maintenance efficiency, service efficiency and satisfaction efficiency except the flow efficiency; on the how issue, the alternative consumption needs to be advocated as the future direction of green consumption, which is of great significance to understand the rising sharing economy. Finally, mobike is utilized as a case study to illustrate that ecological civilization construction in China needs to create the Chinese story of green consumption.
DOI10.16418/j.issn.1000-3045.2017.06.001
作者简介
诸大建,同济大学特聘教授,经济与管理学院博士生导师,管理学博士,联合国环境署-同济环境与可持续发展学院绿色经济责任教授。同济大学可持续发展与新型城镇化智库主任,同济大学学术委员会副主任,上海社会科学院生态与可持续发展研究所所长。享受国务院特殊津贴。2005年为美国哈佛大学和芝加哥大学高级研究学者,1994-1995年为澳大利亚墨尔本大学高级访问学者。主要研究可持续发展与绿色经济、城市与区域发展、公共服务与公私合作伙伴关系等。2010年12月3日在中央政治局集中学习中讲解从上海世博会看世界发展新趋势新理念。2016年1月获达沃斯世界经济论坛循环经济领导奖。E-mail: dajianzhu@263.net
Zhu Dajian Distinguished Professor of School of Economics & Management, Director of Institute of Governance for Sustainable Development, and Vice Chairman of University Academic Committee, at Tongji University in Shanghai. His research interests include sustainable development and green economy, urban and regional development, public service and public private partnership, corporate social responsibility. He was a senior research scholar at Harvard University in 2005 and a visiting research fellow at Melbourne University in 1994-1995. He was awarded the special allowance by China's State Council in 2000 and the Circular Economy Leadership by World Economic Forum(WEF)in 2016. E-mail: dajianzhu@263.net
Zhu Dajian Distinguished Professor of School of Economics & Management, Director of Institute of Governance for Sustainable Development, and Vice Chairman of University Academic Committee, at Tongji University in Shanghai. His research interests include sustainable development and green economy, urban and regional development, public service and public private partnership, corporate social responsibility. He was a senior research scholar at Harvard University in 2005 and a visiting research fellow at Melbourne University in 1994-1995. He was awarded the special allowance by China's State Council in 2000 and the Circular Economy Leadership by World Economic Forum(WEF)in 2016. E-mail: dajianzhu@263.net
