互联网时代科学传播如何自洽和有为——以转基因、PX项目的科学传播为例

How to Be Self-consistent and What to Do? Science Communication in the Internet Age——A Case Study on the Science Communication of the Transgenic Issues and PX Project

        陈鹏(中国科学报社 北京 100190)
        张林(中国科学报社 北京 100190)

         失序;圈子;封闭;信任;媒体创新

        the chaos of science communication;community;the isolation;trust;media innovation

        文章以近年来国内科学传播热点事件为案例，从议题变迁的角度梳理了事件在科学传播上的基本路径及产生的社会背景，提出恰恰是所处传播链条上各主要环节的封闭性等原因，导致公众“不理解”科学以及当下科学传播的无序状态。文章同时从搭建交流平台、营建社会信任以及媒体转型3方面，对互联网时代媒体如何创新发展、如何在科学传播中继续发挥主导性作用提出意见和建议。

        Taking the recent hot spots of science communication in China as examples, this article analyzes the timeline and social background of these events accordingly and concludes that the isolation of each section on information dissemination chain leads to public ‘misunderstanding’ of science and the chaos of science communication. So we put forward some suggestions on how media outlets to make an innovation today and play a leading role. These suggestions include to set up an interaction platform; to establish widely social trust; and to develop media transition.