促进电子商务知识产权保护的战略思考——基于行政管理的视角

Strategy on Promoting the Intellectual Property Protection in E-commerce Business:Administration’ s Perspective

        贺宁馨(中国科学院科技政策与管理科学研究所)

         电子商务，知识产权保护，政府行政管理

        e-commerce, intellectual property protection, government administration

        发展电子商务是以信息化带动经济增长、促进经济转型的有效方式之 一。 伴随着信息化的高速发展， 电子商务对传统的知识产权保护模式提出了严 峻的挑战。 文章在归纳现有电子商务知识产权保护模式优缺点的基础上， 针对 我国电子商务知识产权保护模式中存在的问题， 从知识产权战略的高度、政府行 政管理的视角 ， 分析加强我国电子商务知识产权保护的战略重点， 为政府推动电 子商务市场的健康、有序发展，提出了对策建议。

        The development of e-commerce is one of the most effective ways to stimulate economic growth and promote economy restructuring through information technology. Along with the rapid development of information technology, e-commerce poses a severe challenge for traditional intellectual property protection model. This paper summarized the pros and cons of existing intellectual property protection model for e-commerce, and concluded the strategic priorities of intellectual property rights protection for e-commerce, based on the analysis of disadvantages that existed in intellectual property model for e-commerce from the vision of intellectual property strategy and perspective of government administration. Finally, the paper provided the suggestions to promote e-commerce market development healthily and orderly.